The Secret to Trade Show Success

My company lurves the trade shows, man, and because I'm a lucky sumbitch, I get sent out on the road for the chance to represent my company at trade shows all across this great nation. Which means I get to stand in front of a booth with my company's logo for long, torturous hours and beg people to come talk to me about my company and perhaps take one of these informative pamphlets.

The trick to trade show success, like anything else in life, is to offer something to entice folks to come to your booth. Like a bar of candy. Or a chance to win an iPod. Or a stuffed fuckin' giraffe with your company's logo across its ass. Or... you could do what these people did, and just watch the people line up.