Kevin Smith: Marketing Genius

Now, see, here's a summer movie poster I can get behind. No pirates. No guys with capes. No meteors hurtling to Earth at breakneck speed. Just Rosario Dawson's ass. And what more do you need? The fact that there might be 90 minutes of dialogue and action built around said ass is only window dressing as far as I'm concerned. Seriously, when I'm selecting a film to see on any given weekend, all that really goes through my mind is, "Exactly how much Rosario Dawson ass will this film contain?" For the most part -- with the exception of The 25th Hour -- I'm disappointed. But here, Kevin Smith is targeting my demographic. And for that, he gets my ten bucks.